The full story, start to finish.
Before● After the rebrand
Choice Health Centre
A clinic group, rebranded, grown and taken to market. My wife Saba's business. She hired me the way any owner would.
Before● Eight weeks later
CORE Long Term Care
Looked first, then rebuilt the site and LinkedIn in eight weeks.
2 a.m., alone● One step at a time
CVS Health
The on-screen experience for an at-home dialysis device, built for a patient alone at 2 a.m.
One office● Forty countries
Capgemini
One leadership story, told the same way in more than forty countries.
● 20+ brands, one app
Estée Lauder
A career app across 20+ brands, built on 120 employee interviews.
An empty lot● Built from modules
Micro Boutique Living
A brand built from nothing, down to the art on the walls. Three properties in Atlantic Canada.
The picture in people’s heads● What’s inside today
Nashville CARES
A 40-year-old organization people knew by name and misread. Co creative director with The Roster.
What Enid found, and what happened next.
Each read covers the moment they were in, how they looked before, the top findings, and the 30, 60 and 90 day plan. More get added as companies say yes to their names.
BRAND INTELLIGENCE REPORTWhite Horse Partners
A Nashville M&A firm, read before the rebrand. The report became the brief, then the mood board, then the new site.
BRAND INTELLIGENCE REPORTCopacino + Fujikado
A read on a Seattle agency. It found the competitors they'd have named themselves, and the team took the findings to their marketing committee.
BRAND INTELLIGENCE REPORTDLB Creative
I ran it on myself first. It said my site didn't name its audience, had no founding year and no named testimonials. This site is the fix.
Enterprise work.
Brand and experience work for global companies, much of it as Executive Creative Director at SweetRush.
- Hilton. Brand awareness across the full portfolio, Waldorf Astoria to Home2 Suites, including a 360 video piece.Brand, Creative, with SweetRush
- Google. HealthEdu: the brand system, characters, storytelling and interface.Brand, Creative, with SweetRush
- Hogan Assessments. Turning personality assessments into a digital leadership product line, with its style guide.Brand, Experience, with SweetRush
- American Heart Association. An AR poster walk for physicians at Scientific Sessions 2020, with QR codes into three modules.Experience, Creative, with SweetRush
- Mondelēz. Design thinking training for 80,000 employees.Experience, with SweetRush
- Cushman & Wakefield. Talent lifecycle training for 55,000 employees, Americas pilot then global.Experience, Creative, with SweetRush
- Marsh. A growth mindset program for 35,000+ employees.Experience, with SweetRush
- Colgate-Palmolive. Six programs over two years, from gross-to-net to people managers.Experience, with SweetRush
- citizenM. Creative direction for new-hire onboarding, including video shoots.Creative, with SweetRush
- Harley-Davidson. Dealership sales training on departments and products.Experience, with SweetRush
- IFRC. Motion and illustration for safety guidance.Creative, with SweetRush
- UKG. Chatbot and comic-style product explainers.Creative, Experience, with SweetRush
- Civil Air Patrol. Interactive cadet leadership training and illustration.Experience, Creative, with SweetRush
- CPP Investments. Turning a three-day new-hire orientation into a virtual one.Experience, with SweetRush
- Tusket Falls Brewing. Can label art, drawn by me.Creative
The full list.
Companies and organizations, sorted by what they do. Some I worked with directly. Most came through my time as Executive Creative Director at SweetRush.
Health and life sciences
Consumer brands
Finance and professional services
Technology
Mobility and industry
Nonprofits and causes
Logos shown as a record of past work. Trademarks belong to their owners.
Twenty minutes. No deck.
Tell me where the business is headed. I'll tell you what I'd look at first.
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