An Enid readI ran it on myself first.
If I'm going to point this at other people's businesses, it should be pointed at mine. It was not all good news.
My Enid Score at a glance.
Differentiator exists. Audience specificity and credibility architecture are the unlock.
Who's it for? Everybody.
The old site named seven audiences in one breath. Enid caught it. The fix was one decision: owners, and the advisors around them. Everything else on this site follows from it.
How my brand communicated who I was.
The full read scores fourteen areas and writes each one up. Three of them are here.
Who You Serve
Founders, leadership teams, marketers, agencies, SaaS, FinTech and Fortune 500s, all in the same breath. Which is a polite way of saying nobody in particular.
- Name the primary audience on every page
- 1 more in the full read
Brand Overview
The differentiator is Enid. What's missing is who it's for, and proof a stranger could check.
CTAs, Trust & Conversion
Testimonials with role labels and no names. Client logos with no results next to them. No numbers anywhere.
- Put real outcomes next to every service
- 1 more in the full read
The full picture, distilled.
- A real differentiator: Enid
- It didn't say who it was for
- No proof anyone could check
- No founding year, no origin story
What to do next, sequenced.
Sequenced by leverage, not effort. The first phase is here. The rest is in the full read.
30-Day
- Name the primary audience on every page
- Write the mission and the origin story
- Get the services pages talking like the homepage
60-Day
90-Day
Ship the audience decision first. Everything else compounds off it.
You're looking at it.
This site names who it's for. Owners and the advisors around them. It says I've been at this since 2010. It names the people quoted. It puts numbers next to the work, and it leaves them out where I can't stand behind them.
That list was the checklist this site had to pass.
Want the same look at your business?
Twenty minutes. I'll tell you what I'd look at first.
askenid.aiRedrawn from the DLB Creative report, 12 May 2026. Some sections are held back.