CASE STUDY
Choice Health Centre
How DLB Creative transformed Choice Health Centre’s brand into a market-leading asset
A Strategic Rebrand that Drove a 30% Higher Sale Price
INDUSTRY: Integrated Healthcare & Wellness
SERVICES: Full Brand Discovery & Rebrand · Marketing & Social Strategy · Way-finding & Signage · Merchandise & Event Creative · Photo/Video Direction · M&A Prep
IMPACT: 30 % over asking price · ~45 % patient-volume increase · ~55 % revenue growth · ~50 % social engagement lift
THE CHALLENGE
Choice Health Centre had grown into a premier provider of chiropractic, physiotherapy, and wellness services—but its brand no longer reflected its holistic, modern approach.
The founders planned to sell the business, and they knew a credible, cohesive brand would be pivotal for attracting premium buyers and maximizing valuation.
THE SOLUTION
Doug Belding led a deep brand discovery with the founding team, creating a collaborative environment that allowed the owners themselves to help shape the company persona.
Key initiatives:
Complete Visual & Verbal Identity – logo refresh, brand guidelines, and real-world usage documentation for staff and partners.
Marketing Strategy & Social Media Playbook – new channels, content calendar, and paid media tactics.
Signage & Way-finding – from exterior clinics to interior touchpoints, designed for clarity and trust.
Merchandise & Staff Apparel – cohesive look across uniforms and patient giveaways.
Custom Clinic Artwork – created a welcoming, distinctive environment.
Event & PR Assets – materials for parades, trade shows, conferences, and grand openings.
Liaison for Construction & Design – ensured the brand vision carried through every architectural detail.
Photo & Video Direction – captured authentic patient and provider moments for marketing and media coverage.
THE OUTCOME
The results were immediate and compounding:
~45 % increase in patient volume and ~55 % revenue growth within the first 18 months.
~50 % lift in social engagement following the new content strategy.
A 30 % premium over asking price when the business was sold—and a buyer so impressed they rebranded their existing clinics to the Choice identity.
“When we evaluated the purchase, it was clear: this wasn’t just a thriving clinic, it was a powerful, scalable brand. The strength of the brand and the health of the business made the decision easy, and we immediately rebranded our other clinics to Choice.”
— New Owner, Choice Health Centre