Estée Lauder’s Career MatchMaker
How DLB Creative helped Estée Lauder launch an AI-powered mobile app that inspires employees to discover and pursue their ideal career path.
Overview
Industry: Luxury Cosmetics & Skincare
Services: Mobile UX/UI · AI Integration · Design Thinking Workshop
+450 % course completions • +85 % engagement • 70 % faster career-path discovery
The Challenge
Estée Lauder needed to re-energize global employee engagement and help staff quickly see meaningful career paths.
Employees often struggled to match their skills to growth opportunities, slowing development and dampening motivation.
Designing for a diverse, global workforce required cultural nuance. Doug Belding led a distributed team (USA, Canada, Costa Rica, Ukraine) to ensure the app resonated across regions.
The Solution
Immersive Research – On-site visits to New York flagship stores to observe employees first-hand.
Swipe-Based Mobile App – Inspired by dating-style apps, employees explore roles by swiping left/right.
AI-Driven Personalization – Curated career matches based on quiz responses.
Design Thinking Workshop – Co-creation with internal marketing & design teams to refine features and train stakeholders.
Interactive Preview: Estée Lauder Career MatchMaker
Due to non-disclosure agreements, the actual Estée Lauder Career MatchMaker application cannot be shown; this interactive demo is a modernized representation created by Doug Belding to illustrate the concept and design approach.
The Outcome
+450 % increase in course completions (first 30 days)
+85 % rise in employee engagement (three months)
70 % faster identification of career paths
Hermes Gold Winner
Client Perspective
“Working with Doug was a game-changer for us. We learned how to merge our brand’s creativity with insights, making our audience feel truly connected.”