Bank on Your Brand: Why Fintech Founders Need More Than Code to Build Trust

In fintech, trust is everything — and it starts long before a user downloads your app or an investor opens your deck.
In my recent workshop, Bank on Your Brand, I helped fintech founders uncover how brand drives valuation, credibility, and growth. From defining a company persona to separating founder identity from business identity, we explored how the strongest brands don’t just tell stories — they compound trust.