CASE STUDY

Capgemini

How DLB Creative helped shape Capgemini’s award-winning global leadership initiative blending digital learning, immersive experiences, and gamification to transform thousands of managers into next-generation leaders.

Scaling Leadership. Inspiring Managers. Winning Awards.

Industry: Global Consulting & Technology

Services: Creative Direction · Learner Journey Design · Storytelling · Motion Graphics · 2D Illustration · Gamification

40+ countries • 1000’s of participants • 14 Brandon Hall Awards • 2 Gold CLO Learning in Practice Awards

THE CHALLENGE

Capgemini sought to transform the mindsets and behaviors of its middle managers a critical group for driving culture and performance across its global organization.

The company needed a program that could:

Seamlessly combine Harvard ManageMentor digital content with live, immersive learning.

Engage busy managers across time zones and languages.

Inspire deep leadership skills: trust-building, emotional intelligence, and empowerment.

Deliver measurable, enterprise-wide impact.

THE SOLUTION

Doug Belding served as Creative Lead, orchestrating every creative facet of the learner journey.

Key contributions included:

End-to-End Journey Mapping – a cohesive flow from digital modules to live sessions and peer-learning activities.
Storytelling & Gamification – narrative arcs, progress badges, and interactive challenges that made leadership concepts stick.
Motion Graphics & 2D Illustration – vibrant visuals and animations that brought Harvard’s content to life while staying on-brand for Capgemini.
Global Accessibility – culturally adaptable design and inclusive UX that worked across languages and devices.

The program’s blended model paired Harvard ManageMentor digital modules with workshops and peer activities, ensuring learning was both flexible and immersive.

THE OUTCOME

The Connected Manager Program quickly became a cornerstone of Capgemini’s leadership development strategy:

Thousands of managers trained across 40+ countries.

High engagement & completion rates exceeding internal benchmarks.

Managers report measurable gains in trust-building, emotional intelligence, and team empowerment.

Industry Recognition:
The program’s excellence has been celebrated globally, earning 14 Brandon Hall Awards and 2 Chief Learning Officer (CLO) Learning in Practice Gold Awards, confirming its impact and innovation.